QUEENSLAND OUTDOOR ADVENTURE & MOTORING EXPO
2nd – 4th August 2019 | Toowoomba Showgrounds
One of Queensland’s largest Outdoor Adventure Events is the Queensland Outdoor Adventure and Motoring Expo. 2019 will see the event once again fill the Toowoomba Showgrounds, with sites in the Founders Pavilion, Centre Ring and grounds in between. This event showcases a wide variety of local and national companies with latest caravans, camper trailers, 4x4’s, vehicles and everything in between. The Expo also features dozens of complementary companies, including holiday and tourism bodies, 4x4 and vehicle accessories, camping equipment, insurance services, tools, gadgets and loads more!
Toowoomba is the most populous inland city in Queensland, second in the country after Canberra. In the last five years, the ‘Garden City’ has become one of the fastest growing towns in the country with a population of over *160,000.
This event is expected to attract in excess of 17,000 local outdoor adventure enthusiasts over three very busy days. Place your business in front of this targeted audience!
*Source: Australian Bureau of Statistics http://abs.gov.au
2019 EVENT COUNTDOWN
2018 EVENT STATISTICS
Statistic data received from 2018 exhibitors and visitors who subscribed to the event newsletter
SQ/M DISPLAY SPACE
EVENT GUIDES PRINTED
Australian Events produced 26,000 full colour Event Directories, copies were inserted into The Chronicle and distributed throughout the Toowoomba Region prior to the event. More copies of the Event Guide were printed and handed out to attendees at the entrance to the event.
EXHIBITOR INFORMATION PACK
EXHIBITOR SURVEY RESULTS
Was this event important to the promotion of your business?
- Yes 97% 97%
How happy are you with the sales and leads you received at this event?
- Happy – Very Happy 87% 87%
How would you rate the promotion of this event?
- Good – Excellent 97% 97%
How would you rate the events success overall?
- Successful – Very Successful 82% 82%
As an exhibitor I found the 2018 Queensland Outdoor Adventure and Motoring Expo extremely well organised and well promoted. An excellent turnout from the general public enabled us to realise an excellent sales result.Robert
Had a busy weekend at the Outdoor Expo.
We had great feedback from the local area looking forward to seeing the outcome over the next few weeks.
We believe the Expo produced great numbers, and a dynamic group of potential customers for us to market to. We made enough sales to cover our entry fee. However the leads and positive feedback coupled with brand awareness far outweighs the sales.James
Queensland Outdoor Adventure and Motoring Expo is an excellent event, one of the best put on by Australian Events. Our sales have been slowly increasing year by year.Sheryl
2018 was the 10th year MTQ Engine Systems have attended the show and each year it gets bigger and better. We will be supporting it for another 10 years to come.Mitchell
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VISITOR SURVEY RESULTS
How would you rate this year’s event overall?
- Good – Excellent 92% 92%
Did make any purchases at this event?
- Yes 61% 61%
Do you intend to make a purchase at a later date from an exhibitor you saw at this event?
- Yes 57% 57%
Are you likely to attend the event next year?
- Yes 85% 85%
MAIN PRODUCTS OF INTEREST
- Caravans 48% 48%
- Accessories & Parts 40% 40%
- Camping Equipment & Accessories 40% 40%
- Camper Trailers 31% 31%
- Auto Accessories & Parts 26% 26%
- Fishing 14% 14%
- BBQ’s & Firepits 14% 14%
- Tourism & Holiday Destinations 13% 13%
- Motorhomes & Campervans 12% 12%
- Adventure & Sporting Equipment 10% 10%
- Vehicles, Utes & 4×4’s 10% 10%
- Electronics & Communications 9% 9%
- Roof Top Campers 7% 7%
- Trailers & Towing Equipment 6% 6%
- Other 6% 6%
We had a great time at the Expo, we came home with a new Waeco fridge freezer & some accessories for our Cape York/ Gulf Trip coming up in 6 weeksBrooke
Found going to the smaller events instead of the big city ones you get more information and one on one guidance. Sales people spend more time with you.Geoff
The Expo really opened our eyes to the great variety of gear and places available to enjoy the outdoors. One no longer has to “rough it” while camping.Peter
We had an enjoyable day. My partner purchased a few items that he thought was a fair price. The number of food places made shorter time in a line.Marie
The event this year was even better and bigger than last year, plenty to see and do, an enjoyable day out.Derek
We had a very enjoyable time at the Expo, my husband plans to go back next year with a lot more money.Rosie
VISITOR EMAIL NEWSLETTER
EMAILS SENT OUT TO SUBSCRIBERS
Our popular Email Newsletter Club consists of patrons who have joined to receive information about the event. Featured exhibitors, list of exhibitors, entertainment, competitions and prizes were continually promoted within these emails sent out daily and weekly leading up to the event.
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Stay up to date with event information PLUS go into the draw to win family passes to the event and more!
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FIRST TIME VISITS
FACEBOOK PAGE STATISTICS