4 – 6 August 2017
Toowoomba Showgrounds, Toowoomba, Queensland
Exhibitions and trade events are one of the most cost effective and proven sales and lead generation tools available to businesses today. There is no other marketing or promotional medium available that can place your company directly in front of thousands of qualified shoppers who are attending an event specifically to view, compare and purchase products and services. Exhibitions and trade events give you the ability to directly connect one on one, face to face with new and existing customers. You have the ability to promote yourself and your company, demonstrate your products, explain features and benefits, directly sell and take orders, plus you will receive immediate feedback that will assist you to understand your customers better.
Australian Events have been assisting businesses small and large for over 20 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events. If you put the time and energy into planning your exhibition, use motivated, passionate and friendly staff, have great products and services, and are ready to work your stand hard for the length of the exhibition, you will succeed!
2017 EVENT COUNTDOWN
2016 EVENT STATISTICS
Statistic data received from 2016 exhibitors and visitors who subscribed to the event newsletter.
2016 EXHIBITION DISPLAYS
The 2016 event attracted 178 exhibiting local and national companies, filling over 73,602 square metres of exhibition space at the Toowoomba Showgrounds, Toowoomba, Queensland, Australia.
SQ/M DISPLAY SPACE
2016 EVENT PATRONS
The 2016 event attracted 15,836 patrons over the three days. Patrons came from around the local region and many others traveling from across South East Queensland to attend the event. Patrons were offered a free return pass, allowing them to return to the event for the entire three days for the one low entry fee.
2016 EVENT GUIDE PUBLICATION
EVENT GUIDES PRINTED
Australian Events produced 23,500 full colour Event Directories, with 17,300 which was inserted into The Chronicle and distributed throughout the Toowoomba Region. A further 6,200 copies of the Event Guide were printed and handed out to attendees at the entrance to the event.
2016 Exhibitor Survey Results
Was the Expo important to the promotion of your business ?
- Yes 92%
How would you rate the sales and leads at this event ?
- Good – Excellent 79%
How would you rate the Event promotion ?
- Good – Excellent 91%
How would you rate the Events success overall ?
- Good – Excellent 73%
2016 Exhibitor Testimonials
It Was great ,spoke to a wide range of different customers. A great way to promote your business!!
Overall the show for us was successful in promoting our product into the Toowoomba region.
Being a Toowoomba based business this was our home show. We found the response to our products excellent and could not be more happy with the outcome of the event.
We had a great range of new products at this show this year, it was great to see the reactions for this must see show.
The Toowoomba Outdoor adventure and motoring expo was a huge success for NACGC and a great way to take New Age Caravans to that region and there are now many new caravan owners in Toowoomba.
Another brilliant show, great job Australian Events. This year was our second time with the Toowoomba event and we found it to be a totally different audience which was great too. The customers we had this time were looking for different routes and itineraries to the ones last year so it certainly gives us a chance to showcase the range of options we have in the Outback.
2016 Visitor Survey Results
How would you rate this event overall ?
- Good – Excellent 89%
Would you recommend this event ?
- Yes 84%
How would you rate the Entertainment?
- Good – Excellent 69%
Are you likely to attend the Event again ?
- Yes 84%
Do you intend to make a purchase at a later date from an exhibitor you saw at this event ?
- Yes 63%
Main Products of Interest
Data provided by polled patrons at the 2016 Queensland Outdoor Adventure and Motoring Expo plus Hunting Expo.
- Camping Equipment & Accessories 66%
- Caravans 56%
- Auto and 4×4 Accessories 41%
- Camper Trailers 36%
- Tourism / Holidays 31%
- Hunting, Apparel and Accessories 19%
- Boating, Fishing and Tackle 17%
- Motorhomes 12%
- Other 9%
- Vehicles 7%
2016 Visitor Testimonials
Paul Burt’s entertainment was the most enjoyable of all. It was worth coming just to see him at the show!Gwen
We found our new caravan at the event.Robyn
It’s a great way to look and compare in one place,the exhibitors bend over backwards to help you.Judy
We had an awesome time at the expo drove from the Gold Coast spent 5.5 hours there was the best expo I’ve been to! Came home with a new fire pit and heaps of info on different things!Brooke
Had a fantastic time. The amount of caravans and camping gear was outstanding. Surpassed Brisbane expo and closer to home. Only four hours one way!Judy
We had a very enjoyable time at the expo my husband plans to go back next year with a lot more money.Rosie
Very surprised at the number of exhibitors of quality products. I will be going again.Victor
This has been the best one yet. Glad to see more Caravan companies coming to Toowoomba. Better than the Brisbane show.Coral
2016 VISITOR EMAIL NEWSLETTER
EMAILS SENT OUT TO SUBSCRIBERS
Our popular Email Newsletter Club consists of patrons who have joined to receive information about the event. Featured exhibitors, list of exhibitors, Entertainment, Competitions and Prizes were continually promoted within these emails sent out daily and weekly leading up to the event.
2016 Website Statistics
8 weeks out from the event
From 12th June to the 7th August 2016.
First Time Visits
Website Page Views
(WEEK OF EVENT)
The website page views was collected from www.adventureexpo.com.au on the week of the event. From the 1st to the 7th of August 2016.
Monday 1st August 2016
Tuesday 2nd August 2016
Wednesday 3rd August 2016
Thursday 4th August 2016
Friday 5th August 2016
Saturday 6th August 2016
Sunday 7th August 2016
2016 Facebook Event Page Statistics